I’ll never forget the look on Amy’s face when she stopped me in the school hallway and said, “Congrats on winning Most Original. You really deserve it.” Amy (not her real name) was one of the cool kids. Even though we were both in 8th grade, she was a woman: significant cup size, fresh-pressed polo…
The first rule of The Writing to Sell Club is: do not confuse your readers. The second rule of The Writing to Sell Club is: do NOT confuse your readers. Unfortunately, 100% of my copywriting clients (coaches, creatives, and consultants) struggle to pull this off. Which sucks because it results in lost sales, stalled social outreach, and…
Hello lovely! In case we’ve never met before, my name is Elizabeth, and I’m so happy that you’re here. Welcome to my corner of doing business, where we actually ENJOY ourselves. We take pleasure in joys like trees, sunsets, and rainbows. We explore the mysteries of the universe and wonder at our role in them. We tell stories that…
